Our vision

“The internet made it inevitable that business finance could become easier and simpler to obtain.

We were determined to build an independent online marketplace that spelled the end of the traditional way of sourcing finance by making it immediately accessible and transparent. What we’ve done is to give IT buyers, sellers and finance providers greater choice and control over the way in which financing is used. We’ve cut out the brokers and middlemen and by doing so have brought to an end the needless charges that businesses were paying to secure funding for the growth of their companies.

As smartfundit.com has helped to fund over $600 million of IT purchases in less than 2 years, I think it’s safe to say our unique approach is working.

Our mission now is to grow our leadership position in a rapidly expanding global finance marketplace.

For the world’s leading finance providers, that means maintaining the levels of trust, security and professionalism that have attracted the likes of Siemens, ING, Barclays, Lombard and BNP Paribas.

For IT vendors, it means making it even quicker and easier to add smartfundit.com’s unique advantages to their own sales propositions.

And for businesses buying technology, it means becoming – and remaining – their number one choice for finance whenever they need it.”

Justin Floyd
CEO and Co-Founder